In a surprising move, Twitch has started to place automated mid-roll ads during livestreams for some viewers. According to the company, this is meant to support the creators, but the concept has been poorly received, thus far. When the ads begin, the stream is muted and the image is shrunk, with the rest of the window being taken up by the ad. Across social media, users have reported that commercials are hurting their enjoyment of these streams, arguing that it takes away from the experience. It’s unclear whether or not Twitch intends to make this a permanent feature, but fans seem to hope it gets dumped sooner, rather than later!