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EA Raise Sales Expectations for Anthem; More News and Information Released After Holiday Period

EA executives recently held an earnings call, where they focused mainly on discussing the expectations and when they are dropping new information for their upcoming sci-fi RPG title, Anthem.

EA’s CEO Andrew Wilson thanked Anthem’s development team for their amazing work on the title, as well as the fans for allowing the title to win “more than ninety awards, including recognition as one of the most anticipated games of the year.”

On February 22nd [2019], BioWare will launch their stunning and ambitious shared-world game, Anthem. The team has done an outstanding job executing against their vision for a game with amazing levels of complexity, scale, and innovation.

Anthem has won more than ninety awards, including recognition as one of the most anticipated games of the year, and player feedback continues to be highly positive through our pre-launch testing. We can’t wait to see this game come alive for fans at launch and through the long-term live services to come.

COO and CFO Blake Jorgensen revealed more about how the studio initially set lower expectations for Anthem’s sales performance, naturally considering it is a new IP. He continued to reveal the reason behind raising the internal sale expectations of Anthem being the reception of the fans as well as internal meetings.

We’re also very excited about Anthem. Andrew mentioned it was getting a lot of positive feedback. We think it’s a fabulous game, and you’ll see a lot more of it to come after we get out of this holiday window into early next year. And I think our original expectations of the game were probably too low, and thus we think that’s important.

Let me start with Anthem and I’ll let Andrew address the mobile piece. Anthem, it’s a brand new IP. And so when we originally forecasted it, we forecasted it at a pretty low level, as we thought about without a lot of information. That was last May or April when we put that forecast together.

As we’ve gotten deeper into the final parts of the game and we had it tested with a lot of people, clearly the excitement is building. It started building at E3 as people learned what the game was and saw it. And so typically, when you’re forecasting a brand-new IP, you usually start lower and then build that forecast over time, and that’s essentially what we’ve done.

We’re getting excitement both internally and externally about the game. As Andrew mentioned, it’s very different than anything BioWare has built in the past. It looks stunning and it plays extremely well. And that’s what’s given us more confidence around the forecast.

Anthem releases on February 22nd, 2019 for PS4, Xbox One and PC. BioWare revealed Anthem’s story choices “more personal.”

[Source: Wccftech]

GR

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