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Mask Specialty Shop Opens In Japan


Illustration for article titled Mask Specialty Shop Opens In Japan

Photo: Mask.com

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When people in Japan buy masks, then typically shop at drug stores, purchasing disposable ones. But increasingly, clothing retailers have been offering washable ones and now there’s even a mask specialty store that sells just masks. That’s it!

This week, Mask.com opened in Tokyo, selling over 200 different types of masks for prices ranging from 500 yen (under $5) to even an eye-watering 100,000 yen (under $940). Mask.com also launched an online store as well.

Specialty shops aren’t that unusual in Japan—there are stores that sell only socks, for example—but a mask-specialty shop seems overdue. This isn’t the first of its kind (for example, one mask brand launched a pop-up shop in February 2019 in Tokyo); however, it does certainly feel a sign of the times in which we live.

Apparently, the bricks-and-mortar shop has been drawing lines, which brings back memories of earlier this year in Japan when mask shortages caused people to line up in front of drugstores.



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