Microsoft’s Executive Vice President of Gaming Phil Spencer, and Microsoft in general, enjoyed a solid E3 briefing, with numerous titles showing off world premiers for their respective titles’ gameplay.
Later during E3, Spencer was featured in a panel, titled Gaming for Everyone. One of the questions asked was how Microsoft plans perspective regarding PC gaming changed over the years. He continued to discuss Microsoft’s long-term plan to deliver “much more native” PC content, instead of continuously delivering things that are “slightly different than what PC gamers are looking for.”
When we talk about a couple billion people playing games, we know that we won’t sell a couple billion consoles. The console business is a couple hundred million people who live in places around the world where they have TVs on their walls and that’s where they want to go play.
There’s interest that people have to play games across devices and we happen to also be the Windows company.
I’d say our early work in our Games for Windows, Xbox Live stuff for Windows was well intentioned, but anybody that’s a PC gamer (I play a lot of PC games myself) saw this kind of imposter console work coming over and you can see some of the people who were making decisions there and some of our early efforts were really more console to PC than respecting the PC audience and the things they were looking for.
You’ve probably seen us slow down on some of the progress that we’ve made on some of our apps, and some other things because we are reworking how we’re thinking about the PC audience to try to be more reflective of the PC community that’s out there, and instead of trying to pull people into the things that come from the console space and try to get PC gamers comfortable with that, we’ll try to meet PC gamers where they are.
Some of the things we’re starting to do by integrating Xbox Live with Discord, that’s something from a pure console standpoint, it’s kind of hard to figure out where that fits today, but it’s about recognizing infrastructure that exists on the PC side, apps that exist, and services that exist and try to be inclusive of the things PC gamers are about. On the Xbox app and some of the work we did early on you’ll see a little bit of a slowdown right now, but the long-term goal is for us to be much more native in the PC gaming environment, as opposed to this thing that feels slightly different than what PC gamers are looking for.
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