In a surprising move, Twitch has started to place automated mid-roll ads during livestreams for some viewers. According to the company, this is meant to support the creators, but the concept has been poorly received, thus far. When the ads begin, the stream is muted and the image is shrunk, with the rest of the window being taken up by the ad. Across social media, users have reported that commercials are hurting their enjoyment of these streams, arguing that it takes away from the experience. It’s unclear whether or not Twitch intends to make this a permanent feature, but fans seem to hope it gets dumped sooner, rather than later!
🔬 Starting today, we’ll be testing automated mid-roll ads for some viewers. These ads will directly support the Creator and won’t run if the viewer has had an ad break in that channel recently. Your feedback is welcomed to help shape this feature!
— Twitch Support (@TwitchSupport) September 14, 2020
What are your thoughts on the mid-roll ads? Have you encountered any yet? Let us know in the comments or share your thoughts directly on Twitter at @Marcdachamp to talk all things gaming!
Keep reading to see what fans are saying about mid-roll ads on Twitch!
Hey, we’re watchin’ over here!
twitch giving me ads in the middle of streams? like excuse me i’m
— ☆ L A N A ☆ (@underscorelanaa) September
This is a big concern for small streamers.
Are there any
other options for streaming other than YouTube & FBG?
I'm already a nobody on twitch as is,
& now y'all want to add more ads blocking more content.
Tyrone (@your_HolyGrail) September
It could easily lead to viewers leaving.
There are so many problems with this:
The viewer doesn’t know if the ad was run by the streamer or
automatically by twitch
2. Viewers leave during ads. Doesn’t
matter how long they play or when they play, if an ad plays, they
3. Streamers have no control over this
— Torsten Nogel (@WinglessValk) September
The frequency seems to be a major issue.
Really twitch not even 20min and got 2 ads already... What a
load of BS
— TDMAcidCrash (@TDMAcidCrash) September
This could be a tactic to get more streamers playing ads on their own…
So... this sounds like the platform is throwing its body
around to force streamers into deliberately playing ads. "If
you don't play the ads, we WILL play them for
There _has_ to be a better way to
increase ad inventory, Twitch, cmon.
— Pedro Rasera
…and some are already planning to do just that.
The new ad
announcement from twitch is why I run Ads manually because they won’t
run during good gameplay/moments
— Mustafa AkA
deltakilo1-1 (@billionaire41) September
And there are others that might switch to options like YouTube, as a result!
This is nothing
short of terrible for small streamers. I make nothing off of ads and
this will cause me to stream less and focus more on YouTube for growth.
for pushing aspiring creators off of your platform. https://t.co/IyVOaBTJca
GhostyGeist 👻🌱 (@Ghosty_Geist) September