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Metaverse advertising could involve tracking your eyes and more

In moves previously thought impossible, it looks like Facebook/Meta has come up with ways to make the metaverse even creepier than its promo videos.

Protocol explains that several patents recently granted to the social media megacorp give some potential insight into more ways it plans to profit from the metaverse. They include information on what biometric data the company plans to collect, which includes eye tracking in pupil movement as well as body language. 

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