No one liked Twitch’s Hype Chat feature, so it’s being killed off just 5 months in

Twitch will no longer let viewers pay their way to the top (of chat) come November 15. It’s dropping the controversial Hype Chat feature it brought in back in June this year, which allowed people to spend anywhere from $1 to $500 to get their chat messages pinned—in dazzling technicolour—to the top of a streamer’s chat box for a variable period of time.

In a post on Twitter, the Twitch Support account announced that the feature was being yanked off the site due to “the community’s feedback.” Unhappy streamers and fans have led the service to “[decide] to deprecate Hype Chat on November 15th,” and to focus on investing “more into cheering and bits” as time goes on. In a promise reminiscent of transmorphing Wound Imps into Malfeasance Tokens, Twitch says fans will be able to “pin Cheers with Bits in the coming weeks.” 

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