Thailand got a four minute Elden Ring TV ad and it’s a masterpiece

Trailers for fantasy RPGs tend to be predictable. Some ominous “woosh” sounds, some discomforting droning string ensemble, a little bit of gameplay, a little bit of CG. Monsters, dungeons, sweeping views of open world panoramas. That’s how the official Elden Ring launch trailer played out. But if you live in Thailand, your impression of FromSoftware’s new opus might be entirely different.

Bandai Namco’s Southeast Asia office went to the trouble of making a four minute short film to coincide with Elden Ring’s release. It’s less a trailer for a blockbuster roleplaying game, and more a soapy suburban retelling of the game’s opening cinematic. 

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