Mobile Game News

Hello Kitty Friends Match has soft-launched in select regions for some colourful match-3 magic, also in pre-registration


  • Now in soft launch in the Philippines and Canada
  • Brighten up Dreamland with your Sanrio pals
  • Collect more than a hundred adorable costumes

After it was teased a few weeks ago, LINE Games has officially soft-launched Hello Kitty Friends Match in the Philippines and Canada, so yes, life is very, very good. This colourful new match-3 puzzler will have you collecting much-needed star power to restore your village to its former dazzling glory, with the help of – as the title suggests – Hello Kitty and friends (ten adorable Sanrio characters, to be exact).

In Hello Kitty Friends Match, you can look forward to customising over a hundred themed costumes for My Melody, Kuromi, Cinnamoroll, and Pompompurin among other fan-fave Sanrio pals, all while you work to brighten up the realm of Dreamland one match-3 puzzle at a time. It all sounds fantastic, to be honest, but if there’s one major gripe I already have with this from the get-go, it’s that it seems my beloved Gudetama is nowhere to be found. 

Okay, who am I kidding? I know deep down I’m just trying to sound cool and unimpressed, but given I’m based in the Philippines, I’m definitely going to give this a go right now because I just can’t resist the lure of Sanrio characters no matter what the genre. So yes, bring it on, let’s go!


In the meantime, Hello Kitty Friends Match is now open for pre-registration, with a global launch planned for the first half of the year.

Or, if you’re on the hunt for similar vibes while you wait for the official release, why not take a look at our list of the best match-3 games on Android to get your fill for now?

You can also join the community of followers on the official Facebook page to stay updated on all the latest developments, or visit the official website for more info on the studio.



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