AI companion tech company Genies has launched a new creation tools product that will enable celebrities and their talent management organizations to develop “expressive AI identities” that can talk and interact with fans.
Genies, which counts Disney CEO Bob Iger among its investors, says it “built its technology and framework to scale, specifically for major talent organizations.” “Through its AI companion autogeneration technology and self-serve tools, these organizations can instantly replicate their entire rosters of thousands of talent, while empowering each individual to manage their own AI companion through a dedicated portal,” Genies says.
Genies AI Companions are based on “looks,” “brain,” “behavior” and “play,” all customizable by the creators in a six-step proess. Once created, the AI avatars are game-ready assets, capable of not just chatting with fans, but interacting within apps and games.
Amid lawsuits over likeness and IP infringement as the use of generative AI rises, Genies says it “packages AI in an IP-safe digital asset framework for the next era of fan engagement, one built from the ground up to ensure that every digital identity is properly protected and leveraged authentically, while still allowing talent to capture the upside benefits of AI.”
“We are entering a time when the rules of digital identity, likeness, and creative ownership are being rewritten,” Genies director of business development and strategy Jake Becker said. “As platforms like OpenAI’s Sora face questions about likeness use without consent, and as talent agencies look to enforce client rights, the need for control and protection has never been clearer. Our goal is to let talent bring their visual AI identity to life as dynamic, interactive companions they own and manage. By building clear guardrails and control, we ensure they can safely engage audiences while maintaining ownership of their digital selves and unlocking new, authentic ways to connect and monetize.”
