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Blizzard’s job is to satisfy impatient players who want ‘new stuff every day, every hour,’ says studio head

The Microsoft era of Blizzard has just begun, and it’s not clear yet how the studio will change under the reign of Xbox head Phil Spencer. Maybe it’ll mean more StarCraft, maybe not, but from the sounds of it we shouldn’t expect a radically different approach from Blizzard: It’s gonna keep running on the ol’ live service treadmill.

“Players have no patience,” Blizzard president Mike Ybarra told The Verge in a recent interview. “They want new stuff every day, every hour. We’re trying to react that way while holding the Blizzard quality bar high.”

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