Hello Kitty and Friends are coming to hit mobile game “Monopoly Go!”
From March 10 through 29, the beloved Sanrio characters — including icons like Hello Kitty, Cinnamoroll, My Melody, Keroppi, Pompompurin, Pochacco and Kuromi — will arrive in the game with themed minigames, collectibles and customizable style tokens.
In the fun-filled collaboration, players can experience minigames like Partners, Treasures (Dig), Racers and Deluxe Drop, all of which are designed with Sanrio’s signature whimsy. In Partners, players can team up with friends to earn points and build Hello Kitty-themes attractions; Treasures is a digging minigame; Racers will allow gamers to roll dice to power themed cars on colorful tracks.
Themed collectibles will also be available in honor of the collaboration, with items like Hello Kitty and Friends sticker sets, themed in-game tokens and shields, dice and emojis.
Created, developed and published by leading video game company Scopely in partnership with Hasbro, “Monopoly Go!” has been downloaded more than 250 million times.
“Our players have a deep love for Hello Kitty and her friends, and that passion inspired our teams to approach this collaboration with incredible care,” Scopely president of games Victor Diaz-Roig said. “From our fan-favorite mini-games to striking visual details, our developers hand-crafted every part of this experience to honor the optimism and kindness of Hello Kitty and Friends within the charming ‘Monopoly Go!’ universe, creating something truly special and full of surprises for our players.”
“Friendship and bringing people together has always been at the heart of what we do, and we’re excited to see that spirit come to life through our beloved characters in ‘Monopoly Go!,’” Sanrio senior vice president of brand Jill Koch said. “This collaboration gives fans around the world a fun new way to connect through the characters they love and experience the joy and positivity that Hello Kitty and her friends have represented for generations.”
Watch the teaser for the “Monopoly Go” crossover with Hello Kitty and Friends below.
