Back at CES, many attendees were shocked to see one company showing off a Nintendo Switch 2 right there on the show floor. The company known as Genki, had boldly brought along a Switch 2 dummy unit to showcase its upcoming accessories for the unannounced console. Now, Nintendo is suing them.
Nintendo has filed a lawsuit in California, targeting Genki parent company, Human Things. The lawsuit alleges that Genki committed trademark infringement and false advertising when it brought its fake Switch 2 model to CES. Nintendo didn’t officially detail the Switch 2 and all of its features until April, four months after CES.
In the lawsuit (via VGC) Nintendo puts together a timeline of events, beginning in December 2024, when Genki tweeted at Gamestop CEO, Ryan Cohen, saying: “Would love to DM you with some of the launch Switch 2 accessories we are working on”. They then took things a step further by bringing those accessories to CES in January 2025, along with 3D-printed mock-ups of the Switch 2 console.
The lawsuit also takes issue with Genki’s media interviews, claiming that in these interviews, employees confirmed “specific, highly confidential designs and functionality of the not-yet announced Nintendo Switch 2”.
Nintendo alleges that Genki’s actions were an attempt to “confuse the public as to whether Genki had access to a Nintendo Switch 2 and/or an affiliation with Nintendo”.
KitGuru Says: The lawsuit has just been filed, so Human Things / Genki have not yet responded. They’ll have 30 days to respond to the lawsuit with their own filings, so there should be an update soon.
