Back in 2022, Sony officially announced their brand new loyalty program PlayStation Stars – in which players could earn points by purchasing games, acquiring trophies as well as engaging with other various challenges. Unfortunately, it seems the service did not attract the audience Sony was hoping; having now announced the impending discontinuation of PlayStation Stars.
Making the unfortunate announcement on their blog, Grace Chen – the Vice President of Network Advertising, Loyalty & Licensed Merchandise at SIE wrote:
“Since launching…we’ve learned a lot from evaluating the types of activities our players respond best to, and as a company, we are always evolving with player and industry trends. Through this evaluation, we have decided to refocus our efforts and will be winding down the current version of PlayStation Stars. We will continue to evaluate our key findings from this program, and are looking into ways to build upon these learnings.”
With that Sony officially announced that from today, no new users can sign up for the service. Those who are already part of the program will be able to continue using it to earn Digital Collectibles, Points and level up their status for the next two months until the 23rd of July – at which point “there will be no new PlayStation Stars Campaigns available, or any additional rewards or status benefits to earn.”
Finally, come the 2nd of November 2026, Stars’ service will cease entirely.
While somewhat of a moot point, Sony did confirm that “PlayStation Stars members can still access their Digital Collectibles, even after these changes take place.”
Despite its issues, PS Stars was a pretty fun program which added another level of player engagement, encouraging them to try out new games all the while earning points along the way. Hopefully a new rewards program is introduced at some point.
KitGuru says: What did you think of PS Stars? Are you sad to see it go? Did you care about the digital collectibles? Let us know down below.
